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The on-going blandness of Tesco-corp

Posted: Tue Feb 01, 2022 6:02 am
by Mr Gus
https://www.theguardian.com/business/20 ... ount-chain

Shame the piece doesn't go further into the origin of the first store in Chatteris.
A decade ago, Tesco properties were land grabbing even more than usual in their efforts to put both superstores on old food producing field acres, & turning pubs into Tesco metro, here in the countryside.

We all know markets fell, horse meat dna potential affected masses of suppliers testing nervously & promising change (more like set up a sochi Olympics drugs testing / washing lab) ..they got into too many corners & stalled in terms of retail domination,
Expansion halted, the "new" stores lay empty, aldi, lidl were on their heels, (netto gave up, it still thrives on germany) so after a few years of reorganisation , fallow sites & German supermarkets successful march over "their profits" Tesco turned the lights on at the shuttered new build chattteris store, sub-divided the large "but small" empty Tesco store to be, rented the other half to poundstretcher, slung down some soon to die grass turf over the unfinished field cum car park & opened its sub par 1st "jacks" as an ill defined, characterless (well it was a Tesco idea) & altogether soulless, supposed lidl beater.

In its prime location, adjacent to a new-ish housing estate, it remained more or less empty in favour of the far more appealing aldi down the road which is always rammed.
The previous straight road with a roundabout at either end of town that ran pretty well had a bog small roundabout to accommodate the shuttered store & voluminous acreage of tarmac parking instantly causing travel problems along that road, it's been "banjaxxed " ever since.

The Spanish!? Supermarket banging the "britishness" drum, union flag design in the run up to brexit, in an agricultural landscape close to "pedeyborough" ..starting point to so many migrant workers, ..technically prime fodder for a lidl-alike targeting exercise.
I never noted eastern European accents instore, ..not many fen burrs, mainly because ...Empty stores, shopping distances between customers ..nothing to do with covid, just big, empty space isolation.

If any journalist wished to "case in point" photograph the stark contrast between the two sites it would Get the point across far better.
Jack's was simply Tesco labelling downgraded, the bastard child, hand me down "everything" ...when you already think Tesco value sucks why bother with jacks!?

2 years ago (ish) Costco sold bookers wholesale to tesco, that easy jet perma tan orange livery has lost any lustre & also become a Tesco clone as reflected in the eyes & attitudes of the staff, so it is no surprise the "jacks" brand will live on alongside (for now) the more established independent stores 40 years young "happy shopper" selection.

Tesco management remains up its own are with its all conquering attitude, & failed to sell "cut price carrots" to the areas that supply them.
(I have been into that store a handful of times, to look for "atora" suet when passing, or when next door then popped into jacks to see if it remains as cold & unwelcoming, ..ie, have the dinosaurs evolved or died yet? ..it was never close to the heels of lidl quality, nor even aldi, just Tesco food & feel "blandness" repackaged in never quite made it to completion empty new Tesco stores

Look out for ex Tesco brand designated stores, re-branded as Tesco stores imminently, (or simply RE-shuttered)

Re: The on-going blandness of Tesco-corp

Posted: Tue Feb 01, 2022 9:28 am
by AE-NMidlands
I was so busy reading your comments that I missed the original article! It says
Tesco is closing its Jack’s discount chain, created to win back shoppers from Aldi and Lidl, less than four years after it was launched.

Britain’s biggest grocer opened the first Jack’s stores – named after the supermarket’s founder, Jack Cohen – in September 2018, in Chatteris in Cambridgeshire and Immingham in Lincolnshire, with a promise to be “the cheapest in town”.

It had ambitious expansion plans for the chain, and had initially set out to open between 10 and 15 stores in the first six months after launch.

But Tesco ultimately opened just 13 Jack’s stores. Six of the branches will be converted into Tesco superstores, while the remaining seven will be shut permanently.