If you folk have ever visited the new hotel chocolat factory (off wyboston tesla chargers) there is an ice cream van painted up to look like a bat mobile!? as cheap advertising, I think it ran / runs, the sons dad is "mr whippy" of soft serve fame, thus the use of hotel chocolat soft vend but primo quality (a contradiction you have to get your head around)
So it's no surprise that this carbon fibre vehicle is intended for the advertising market, nor it's price it is a crowd puller, ..how much is an old citroen renovation into a coffee bar (& you still have ancient mechanics) I could see the corrugated panel van as a next venture to simplify the process & market for chic retro "bar" vehicles.
Can you imagine philips & other brands in vintage livery, it's potential is there to be written off (we used to have a cali beach buggy for advertising at one point, it was fun to take out for a burn & rare as hell here on fens edge) ..my memories also of "the pernod slags" as a busty tall blonde female friend of mine used to refer to themselves in the 80's hovering around a stand with not much more than brand alcohol & a fast car, ...blokes everywhere!
I wouldn't underestimate the price, nor the ability to rent, & wrap a vehicle of this nature for advertising, & the fact that no special arrangements for indoor expo display due to being EV, a decent little load lugger to boot.